And despite upgrading the Internet feeds across Marriott hotels, the decision to offer free Internet in Asia and Australia Marriott properties to members of the Marriott Rewards program is still pushing bandwidth to the limits.

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"We upped the bandwidth and now to be frank the bandwidth still isn't enough" Cooper told Australia Business Traveller. "The percentage of streaming video is moving up and up and up, and that really chews up bandwidth."

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A study from iPass suggests that hotels that have poor Wi-Fi service and availability may be losing hotels more than a third of their business travel clientele, highlighting the increasing demand for reliable Wi-Fi connectivity.

Perhaps the most eye-opening statistic is that 36 percent of business travellers will take into account a bad Wi-Fi experience they’ve had at a hotel when deciding whether to rebook - and that for 16% of business travellers this bad experience can influence their decisions about an entire hotel chain.