Originally Posted by
El Cochinito
...And according to them the reason the UA name was chosen over Continental is because the company gets a lot of revenue from its Asian routes (revenue premium class cabin customers plus cargo) and the UA name is better known to Asian customers compared to the Continental name.
I love that it was this rather specific logic as opposed to the fact that naming a global airline "Continental" is a misnomer. Sigh, Texans.