I really wonder what is going on in the mind of those for whom airline alliances are a matter of religion and who even try to convert others to their own faith. I imagine them as people who are quick to judge, jump to conclusions, have a tendency to look down on other people and have an irrational feeling of being a superior breed of human beings. In short: people you better leave alone. So I defintely agree with the previous comment: these folks should be ignored.