FlyerTalk Forums - View Single Post - Have FF Programs Jumped the Shark?
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Old Jun 10, 2011 | 9:58 am
  #15  
LongviewTX
 
Join Date: Oct 2010
Location: GGG, DFW, IAH
Posts: 284
Non-profit airlines?

Originally Posted by robyng

I find flying pretty dismal these days - but airline companies are still trying to figure out how to rise from being perhaps the least profitable industry in the world over many decades to second or third from last place.

And I think they're starting to get some traction.
I have probably missed when airlines turned into non-profits and started thinking about your pleasurable experience more than they think about returns to their shareholders.

Whether you like it or not, but airlines are out there on the market place to make money and maximizing the inflow of miles into their FF programs while minimizing opportunities to redeem them feels like hell to you but feels like heaven to airlines' shareholders
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