FlyerTalk Forums - View Single Post - What is soft product and hard product?
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Old Jun 9, 2011 | 10:00 pm
  #7  
Ancien Maestro
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Join Date: Jan 2010
Location: Calgary, Alberta
Programs: Hyatt Diamond, Fairmont Platinum, Aeroplan Diamond, HHonors Gold, SPG Gold
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Maybe another angle at hard product.. is anything that is categorized as a capital cost.. or the use of capital cost (fixed cost)..

anything variable is soft?

This is a probe.. a question.. seeking comments..
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