Mine and my families loyalty to BA or BOAC goes that far. But for around 20 years we boycotted the airline. Very long story. One day I will recount it. But around 14 years ago I was in a humdrump and had to use BA... and the love affair re-ignited.
So it was with the ultimate flying machine. Some of my family members refused and still do refuse to use BA... I don't. Love it and am very loyal.