Originally Posted by
RCyyz
The trouble with this is that the customer becomes secondary to the goal of selling seats. Customers really do become self-loading cargo.
So far so good. That's kind of how I read AC.
And then we have the "frequent flyer" program which increasingly is much more about selling magazine subscriptions, groceries and gas so that people can redeem for toasters.
Disagree. That would be true of Aeroplan. however nowadays it is AC themselves who run the FF program. At least the upper tier. Which is no longer about "loyalty," but simply also a tool used in maximizing revenue.
(Which BTW is OK with me. Given any set of rules, one can always find the best approach; just takes some flexibility and creativity. Plus some extra cash occasionally.)
None of the above is a real strategy or business model though.