Originally Posted by
Symmetre
Suggesting that AC (or any business entity) would target just one customer base is overly simplistic. Each of its product offerings (think fare categories) targets a different type of buyer.
Obviously they try to get as much business as they can. They won't turn away anyone.
But OTOH, one does not develop a business plan based upon being everything to everyone. There is a need for a clear focus and identification of who is the prime target.