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"Air Canada Express": New Regional Brand
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May 31, 2011, 9:11 am
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tcook052
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http://www.thestar.com/business/arti...t-for-lift-off
MONTREAL—Air Canada’s (TSX: AC.B) regional service Jazz will begin flying under the Air Canada Express banner starting on Wednesday.
The name change is part of the airline’s rebranding of all of its regional services.
The first Jazz planes to get the new stripes will be new Bombardier Q400 turboprops delivered to Chorus Aviation (TSX: CHR.B), a former Air Canada subsidiary that was spun off several years ago and recently renamed.
The remaining Jazz fleet will get the new name upon delivery of other Q400s or when the existing aircraft are repainted.
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