Was on a DEN to YEG flight tonight, and noticed that the Hemisphere's magazine was the CO branded version (the reason I dug it out was because one of the FAs was having an altercation with a pax in the row in front of me, and I wanted to bury my nose as deep as possible into reading material [I'm an ipad kind of guy now].
Anyway, I flipped to the page that has the CEO's message with his photo. It was "modified".
http://i.imgur.com/mJoMY.jpg
Nuff said. I chuckled most of the flight.