henky, who is this "us" you refer to? If you read through the last 700 or so posts ypou would see that this is a valuable perk for many, and not coincidentally the many that could VERY easily fly other carriers and drop BAEC all together. Some are emotional for sure, something they value is being taken away and for BA's own good people are trying to help BA help itself.
Regarding the wisdom of other posters and "voices of reason" I dunno, when they assert 20 things, 6 meaningless, six obvious, 6 reasonable and 2 off the wall, how can one make such an easy judge? For me the only voice of reason that I see is that BA drops OD at LGW and cancels the announcement everywhere else.