40k doesn't seem to do it. And it's been between 30k and 50k for years.

I realize that Platinum gets me some benefits but I don't feel singled out as special.

I'll hit Diamond in July or August this year on flight miles and maybe I'll feel more special then but I don't buy expensive tickets and I don't even have one of their Amex cards so I'm sure I'm just another cow in the cattle car to them.

But I will admit I'd be really unhappy to be a shareholder in a company with a bunch of HVC's who buy expensive tickets on the company dime. I tend not to value wasteful spending.