I am a big big fan of the BA App and how cutting edge it is. Was just looking on New Media Age and found the following
http://www.linkedin.com/share?viewLi...IU_SHARE-title This is a windows 7 facility for people to be able to check in etc.
The quote from Richard was as follows:
Richard Bowden, British Airways’ digital marketing innovation manager, said, “Our partnership with Microsoft ensures we’re the only UK airline to provide app access across a greater range of mobile platforms, and
underscores our determination to constant innovation and improvement.”
I was thinking after the recent GCH OD gaff/cut backs if he should explain to other areas what innovation and improvement really means?