Agreed - I pay Latitude/reduced J most of the time. Did T+ twice in 2010.
I do like getting a choice being SE esp. on the long haul to and from SYD when pasta just doesn't cut it.
Used to be that if the flight was odd numbered, they would start asking in the rear and reverse for even numbered flights but that was also implemented inconsistently.
Wouldn't it be great if they had a cut-off point for timing and your choice could be ordered online with OLCI? This could allow for better planning.