Originally Posted by
UALsandiego
That's not how advertising works though. the chance someone knew at United, or even that someone who works for UAL had any say in the decision as to where to put them, is very slim.
That's how advertising SHOULD work. How hard would it have been for the agency to have a google map with pins in the areas where ads are placed and sent over for review? The new marketing analyst would have made the connection. AND especially this is UNITED's now home market, you can't even blame it on OOH.
I work for a travel company and I am not in marketing. But even I know what campaigns are going on and placements in which cities (bus shelters in this city, side of a building here, etc).