Originally Posted by
HIDDY
Encouraging you to fly with your competitors seems to me to be a weird way of running your business.
All those Gold card holders drinking and eating in your lounge then buggering off when the Easyjet flights start boarding.
+1 Exactly ! If BA flies a route and you choose to fly a competitor, why would BA want to make your day better? Despite popular misbelief, rewards programs are not rewards for past loyalty, they are intended to breed brand loyalty for future spending. Now, if you want lounge access, you spend on BA. No frills carrier should and now does mean no frills travel experience.