Originally Posted by Mike Jacoubowsky

At some point don't you have to trust someone else to do their job? At some point doesn't MTA become the party responsible for the ads showing up in inappropriate places? At some point doesn't it come down to the significant added expense of essentially micro-managing a project not making financial sense?

If I were United and contracted with MTA, I would be inclined to trust that the MTA would know what they're doing, because they're local and because they want future business. I wouldn't consider substantial additional expenditures to ensure that an ad which, for all intents & purposes, appears entirely innocuous and without cultural sensitivity, was appropriate for each of perhaps hundreds of locations.

One more thing. If I were MTA, I'd do the honorable thing and fall on the sword. They have the least to lose and the most to gain from taking "credit" for this debacle, not to mention being the most responsible.