I do shop at Tesco but also at Waitrose, M&S, Sainsburys, even ASDA but not Morrisons. However shopping for name brand food in the reduced to clear refrigerator in Tesco has given me some real bargains recently, especially as I'm not earning a massive amount at the moment. They've had Quorn (which being someone who eats VLML is quite nice) for silly prices which is great.