Originally Posted by
Land-of-Miles
The data mining value of discovering who else a "highly loyal" passenger is flying with is worth a great deal to a forward thinking airline, but in BA's headlong rush to the bottom of the barrel this is clearly no longer of value.
So true!!
If they bothered to do some analysis on this, they would be able to better match proces & identify routes which their "high value" passengers use often.
Not to mention every time a GCH stops by a BA lounge when not flying with them, it should remind them of one of the few noticable benefits BA has over its competitiors. If anything, one could argue BA should go out of its ways to "remind" the high revenue passengers why they should stay loyal to BA - not take, seemingly, every opportunity to destroy that loyalty.