I hate it. Helvetica is clean and elegant, while new font is fat, childish and doesn't match anything else including the ugly non-font chosen for the United name. The yellow looks like a misguided attempt to carry the gold highlights from the Continental color scheme into the new entity.

They should take a look at Delta and create a new coherent theme, including fonts, from scratch. Mixing and matching pieces from one side and the other doesn't work.