Being at ORD today, it's amazing to see how quickly the new United logo has replaced the old...everything from the gate podiums, to the monitors, to the side of the trucks. i was struck by the speed of which the new United branding has taken over.

which leads me to the new font used on gate displays and connecting flight displays...the same font used in the ad campaigns/Mileage Plus logo. it is pretty contemporary, but in certain uses it can appear faint/light. what do you think of it over the old light Helvetica?