I mentioned this thread to an associate who basically believes we are all "nuts" to spend our time thinking about these types of issues. I however have thought about it and will add my two cents. On a recent LHR-JFK flight I was pleasantly surprised to find that I had been moved from J to F even though I had not requested the change. I was traveling with an associate from work who actually strode up to my seat while we were still at the gate and loudly complained that he should have also been upgraded or I should have had the common courtesy to stay with him in business class. This type of behavoir was similar to how he had been with our client during the last 48 hours. Needless to say, he is no longer engaged by our organization. This incident was still clearly in my mind when I recently returned from HNL-EWR via ORD on AA. Another business associate who is a fan of UA flew with me but did not get upgraded. I actually offered my upgrade to her with the full knowledge that she would decline. She should have called my bluff. I mean HNL-ORD (red-eye) on AA's coach class DC-10's :0