Astro Turf, welcome to F-T...
I'm not totally convinced the 'polite' service you mentioned is across the board. I would hope it is, but...
The FA was one that I've flown with before, & she recognized me. The guy across the aisle from me was a DL Silver. He didn't get any 'recognition'. The rest of the service that I could see seemed efficient & pleasant, but not particularly exceptional.