Originally Posted by
Dave Noble
They can keep a track of how much money has been spent by a person to determine if they want to keep that person sweet. It does not need a new shiny card for the airline to do that.
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But Dave, doing it in the way you suggest might be suitable for a program like IO where you can pamper on individual basis but this is certainly not scalable for at least thousands of a potential new tier member. I don't care about the card but about the differentiated and
systematically given customer experience.
How would you be able to do this on a very large scale by tracking "by a person"?