The only word in your sentence you need to take out is "successful"....
No business stays successful if they don't put the customer first. Probably why so many people are bailing out on SW.
Except when they're not.
Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 7.0 billion revenue passenger miles (RPMs) in April 2011, an 8.7 percent increase from the 6.5 billion RPMs flown in April 2010. Available seat miles (ASMs) increased 7.5 percent to 8.8 billion from the April 2010 level of 8.2 billion. The load factor for the month was 79.7 percent, compared to 78.8 percent for April 2010. For April 2011, passenger revenue per ASM is estimated to have increased in the four to five percent range compared to April 2010.
For the first four months of 2011, Southwest flew 26.2 billion RPMs, compared to 23.6 billion RPMs flown for the same period in 2010, an increase of 11.0 percent. ASMs increased 8.1 percent to 33.3 billion from the 2010 level of 30.8 billion. The year-to-date load factor was 78.7 percent, compared to 76.7 percent for the same period last year.