Originally Posted by
Genius1
Fantastic longhaul hard product on the A380/77W, fantastic new shorthaul products, fantastic service, fantastic food, fantastic SIN lounges (although BA's LHR lounges are very good, the service is not wonderful) and... fantastic adverts
Mind due, this is all hearsay until I experience it for myself... hopefully soon

Aircraft changes, variable long haul product, regional J is used in a very, very large region etc. Not my cup of tea. Only good on certain routes.
BA still has the best (i.e. consistent) long haul J hard product of the major airlines in Europe.
Soft product, not so much...