Originally Posted by
jefftf1
Lifetime Gold gets you no baggage fees (for now) and access to exit rows. Other than that, each year is a new race for Plat or EXP status.
Please correct me if I'm wrong, but I believe that Lifetime Gold would also give the OP the ability to upgrade any coach fare via 500-mile sticker, as opposed to non-status passengers, who can only upgrade the more expensive B or Y fares. It's a small perk, but a valuable one.