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Old May 3, 2011 | 9:17 am
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NTU Student
 
Join Date: May 2011
Posts: 2
Virgin Atlantic concept to sub-brand Upper Class

Hello

I am creating a concept for Virgin Atlantic for my University project and wanted to get some feedback for a sub-brand name.

The concept is for Virgin Atlantic's Upper Class and focuses on giving the passenger more control over their flight experience with the use of an interactive pad.
The concept is based around introducing more of the senses (taste, smell, touch, sight and sound) to relax the passenger more when flying.

KEY WORDS ARE: sense, sensory, experience, control, relax.

IDEAS: Virgin Atlantic-High5,
Virgin Atlantic- control
Virgin Atlantic- 5 senses

I am open to any suggestions, and welcome any feedback

Thank you!
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