I am registered with Avis in UK.

I rent pretty regularly with Avis (25+ per year @ LHR alone) but i am yet to receive any particular status other then Preferred.

I have read that Avis First applies to US residents only. Is there any equivalent to Avis First in UK/Europe and how do i go about applying for it?

I hold elite status with many other Car rental companies including Sixt & Europcar. Due to the T5 Priority Service, I use Avis constantly - yes i agree that this is an incentive in itself but do they not have a status scheme for their frequent customers as opposed to BA Gold card holders.

A friend of mine holds Avis Chairman's Club from the old days and he still receives a great discount + upgrade together with the Priority Service @ T5.

Thanx