Grey Goose is made from 100% French wheat, grown in an area south of Paris, and column distilled using alpine spring water that has filtered through the limestone plateau of the Massif Central. It is a modern product with no tradition, created in 1997 in response to the success that Belvedere had (Polish brand brought to the US market the previoius year at a stunningly high price point). Grey Goose was sold to Bacardi for $2 billion dollars (for an estimated profit of $1.6 billion for its founder). Many of the "modern" faddish high-priced spirits are inspired by the success of Grey Goose.

Many better tasting and superior quality vodkas have not had the marketing success of Grey Goose. As for sweetness, that is a function of the distilling and filtration process, all vodkas can be as sweet or as dry as the maker wants it to be, the source of the feedstock doesn't matter. Mouthfeel (viscosity) is the primary difference between vodkas along with the trace impurities (intentional or accidental). Quite an art to making a fine vodka.