FlyerTalk Forums - View Single Post - What other airlines are doing

Apr 27, 2011 | 1:38 pm

#9

abhilife2001

Join Date: Nov 2009

Location: PDX

Programs: Don't think it matters...

Posts: 5,255

Quote:

Originally Posted by ung1

At the risk of veering OT at post #7, isn't it all about brand presence and image? KLM is doing this cheaply, instead of spending the millions that EK does on it's sports sponsorships.

Look at this Air France commercial. Air France touts itself as one of the best places on earth

but the advert in isolation is pretty neat I think.

EK doesn't seem to have come out with a new TVC since the 380 ads. The whole welcome to Dubai thing should be run by Dubai Tourism, not EK, IMO.

And IMHO, these kinds of social media advertising are more successful if the bang per buck spent is considered..

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