Originally Posted by
CalFlyer
If there is any place in the world where you could do this without fear of legal retaliation, it is the Middle East. The reason why airlines here do not engage in social networks marketing is that they are street smart. They know that this is a waste of money. I bet that none of the guys in the youtube video would be willing to pick KLM over another airline if KLM were more expensive (even by only EUR 10).
Maybe 10 years from now SN marketing will have found a sweet spot, but for the time being it is better to watch from the sideline.
At the risk of veering OT at post #7, isn't it all about brand presence and image? KLM is doing this cheaply, instead of spending the millions that EK does on it's sports sponsorships.
Look at this
Air France commercial. Air France touts itself as one of the best places on earth
but the advert in isolation is pretty neat I think.
EK doesn't seem to have come out with a new TVC since the 380 ads. The whole welcome to Dubai thing should be run by Dubai Tourism, not EK, IMO.