Oh, well. This is as good as "invent new generation of hybrid-engine planes and start flying them".

Probably harmless, but there isn't much traffic between India and most of those SN cities.

This seems like the beginning of a good plan, but in this age of longhaul nonstops 9W would need to do a little more to make the BRU connection competitive.

4a) Recognize that BRU is not a natural attraction for most pax. It is not LHR where people may hate the airport but have friends/relatives to visit plus other touristic cache. Your photograph in front of Buckingham Palace or Big Ben still means more to friends/family than EU secretariat. So does a gift with Harrods written on it.

4b) Work with BRU authorities to make the transfer smooth. If there are unnecessary queues and extra security searches, the plan is DOA.

4c) Build a very big lounge (!) and provide access to all premium pax, and all elites of all partner airlines. I don't mean just alliance apartners, but all partners.

Without such compensating factors, BRU is about as attractive as AUH and AMM. Some people will choose it on fare/availability/don't care basis, but most won't bother. They'll certainly have no reason to seek it out.

Personal perspective: Having taken the ORD-DEL AA nonstop as well as various OW connections, I decided to try the BRU connection once. As an AA elite I knew going in that there would be no lounge in BRU during outbound and DEL upon return, but I was curious and went anyway. It was a big yawn. Reminded of the importance of lounge access in the middle of a very long trip, I'd rather connect in HEL or AMM now.

Basically, 9W needs a business approach. If you want to lure customers to your venture, you have to offer them at least what they have now, and probably something extra, instead of a routine ho hum experience.