I told a good friend about the AA 75K sign up Visa (?) last year. He tepidly said he would do it and, to my surprise, he & his wife both got an AA card & 75K pts. He didn't seem to be excited about it though!
When the CapOne match the points deal came out this year I sent him the links & info. Nothing! I mentioned it during a recent call and he said yeah, too busy to do that. Meanwhile, my wife & I both got a match of our 75K AA pts.
My friend seems interested but also seems suspicious and daunted by the "work" he needs to do (I refuse to do the work and research for him).
Other people seem mildly interested but, when I talk about the "deals", they quickly seem bored and I drop the subject.
Go figure!