I just got back from a one-night stay here. Staff was incredibly friendly. I actually got to the hotel about 10 a.m. so I figured I would have to check my bags and come back later to check-in. Nope, my Club level room was already waiting for me. The decor is very nice (as others have said, very W-like). My room faced the Port Authority Bus Station across the street but noise was not a problem. They did have me down for the wrong room rate ($239 vs. $199) but that was quickly ironed out. Got free breakfast coupons and a free drink coupon for Bar 10 downstairs. I know others have complained about the surroundings, but I like the funkiness and grittiness of Times Square. Oh, three different maids came by to offer turn-down service (no problem, but it was a little bit of overkill). This hotel instantly becomes my Starwood destination of choice in NYC.