This is similar to the Sheraton Manhattan being stripped of the Sheraton brand.

It's hard for Starwood to show off the 3 expensive new W's around Atlanta when this oldest W is still in the area, too. This is a smart move, IMO. Might it be remodeled to become a Sheraton?

Planet Hollywood started without a Starwood brand when it first joined SPG, but it later was accepted into the Sheraton brand as something like "Planet Hollywood Resort & Casino, A Sheraton Hotel."