Originally Posted by
jackal
I seem to recall Hertz recently advertising something like this. It's only available on walk-ups (so only available if they have extra cars), but you show them your confirmed reservation at another company and they'll match the price.
Odd, though, that Hertz, National, or Avis would consider this, since they intentionally mark their prices up and provide "premium" service. The value brands are cheaper because they don't offer those services (elite benefits, free upgrades, etc.). If they'd be willing to rent cars more cheaply, why wouldn't they just price themselves lower in the first place?
As you said - it is on walk-ups only. How many of the benefits of Hertz are available to the person walking up with a Budget reservation confirmation? Plus, Hertz knows they have the capacity available, so this is viewed more at only needing to cover variable costs (depreciation & such on the car plus the labor needed to handle the transaction aspects) without needing to worry as much about fixed costs.