In this position, you will be responsible for creating, coordinating, executing and maximizing on-line and off-line demand generation activities throughout Asia Pacific (Australia, New Zealand, India, and Singapore). This role will involve planning and implementing all regional events including trade shows, executive summits, user conferences and seminars. You will be responsible for initiating and executing regional demand generation activity including email campaigns, web seminars and other demand generation events. You will execute identified marketing activities across Asia Pacific; these projects will have a sales, marketing and channel focus. Additionally, you will act as the hub of communication internally, working closely with Business Development and sales to enable the successful marketing of our software products and brand.

The Marketing Manager will be responsible for managing the Inside Sales Team (based in Melbourne and India) in accordance with methodologies and processes defined by the VP Global Marketing.


Reporting to the Vice President of Marketing, the Marketing Manager will work closely with the EMEA and NA Territory Marketing Managers as well as local sales, marketing and BD teams.

Primary Responsibilities

• Implement, execute and manage marketing projects that support the overall business objectives of the company and APAC sales
• Work with corporate marketing and the sales organization to help define the strategy for regional marketing programs and lead generation programs
• With VP Marketing, develop and execute annual marketing plans to generate the required number of leads and sales opportunities for the account managers
• Responsible for the organization of all events, exhibitions and hospitality as per calendar of events agreed within the Marketing Budget and Plans for all business areas.
• Manage the creation, design and implementation of demand generation programs including writing content for these programs to ensure lead activity meets departmental targets and providing the sales team with a funnel of opportunities.
• Monitoring, measuring and analyzing all lead generation activities.
• Manage and supervise the local inside sales team in accordance with agreed methodologies, processes and policies. Ensure the Inside Sales Specialists have clearly defined goals and work closely with the Account Executives
• Coordinate and implement the annual customer event in APAC
• Implementing channel marketing plans, including working the channel as a source of lead generation.
• Sourcing, organizing, and managing trade shows and seminars from conception through to on-site management and lead follow-up.
• Responsible for managing stock of all marketing materials to ensure that a minimum stock quantity is maintained.
• Sourcing relevant databases to target with direct mail and email blasts.
• Managing mailing campaigns and ensuring fast, effective execution.
• Manage marketing spend within an assigned budget
• Leverage social media tools and technologies to promote events and overall awareness

Desired Skills & Experience

• Bachelor's degree in Marketing or related field required
• 3 years work related experience
  o Marketing experience with high technology products – advantage
• Any experience of the following will be preferable:
  
• Field Service Industry
• CRM/ERP
• Salesforce.com
• Genius and/or Marketo (Marketing Campaign Management)
  
• Knowledge of the following applications will be preferable
  
• High degree of organization and capability to manage and administer projects on both a regional and global basis with many internal and external participants.
• Strong interpersonal skills. Must be able to work independently and function as a strong team player
• Passionate, creative and self-motivating attitude
• Ability to amalgamate information from a variety of sources
• Strong writing skills
• Ability to manage multiple projects under constant deadline pressure
• Flexibility in handling a wide range of activities at any given time
• Proactive, detail-oriented and capable of handling a high volume of work
• Travel is required (domestic & international) – up to 20%
• Solid understand of social media tools and technologies including, but not limited to, Linked In, Twitter and Facebook