Probably some marketing/PR company is now arguing hard that the campaign really works. The fact that people comment on FT etc is a sign that the campaign has the needed punch and penetration and blahdeeblah. Target groups and inflexion points and other hyper terminology.

In reality it's just a disaster. I wasted around 5 seconds on that link and that gave me ample time to conclude that I'd rather swin to Greenland than endure another 5 seconds of it.

AC, I'll be happy to call it quits if you continue like that.
S.