Some of these companies that tell you how to get cheap upgrades, etc are often laughable.
I'm not aware of FirstClassFlyer but as weirdfish suggests perhaps it's run by a Nigerian who wants you to help him find a home for his millions!
But I shook my head in despair at the nonsense in this month's Tatler magazine which included the gem that all you need to do is get a BA Premier card and you'll be upgraded in the very best of seats on every flight you fly, people will fall at your feet to do everything you want, etc, etc. Oh, and you only need to give BA about £200k of your money each year (try closer to £1m+). Where do they get this crap information from
The only sensible one was "Eye up the check-in staff" - however this only works if you're drop dead gorgeous