Emphasizing how short a flight it is.

Last night on an IAD-RDU flight they mentioned how short the flight was four times during the takeoff announcement as in: "welcome aboard our short flight to Raleigh Durham, as this is a short flight we may have trouble serving you a beverage. We require you keep your seatbelt fastened during our short flight whenever the sign is illuminated. Thank you and we hope you enjoy our short flight to Raleigh Durham".