Originally Posted by
tripice351
So did your company do actual research on this (percentage of "frequent travelers" vs leisure travelers, how effective of an incentive it was)? Your 1M mile sweepstakes entry is less of an incentive to me than a couple hundred miles. I'll take the sure thing every time. Perhaps you could offer a choice - entry into the sweepstakes or some miles?
Thanks for the feedback on the join bonus. A choice between the two is an option we considered, but in the end we went with the million miles contests. So far we’ve had a good response to the million miles contests, but that’s not to say we won’t change the bonus in the future.