FOR IMMEDIATE RELEASE
In an effort to better serve its business customers, effective June 1st, only those passengers with elite status (Premier, Premier Executive, 1K and Global Services) will be able to book seats on United mainline aircraft. Those passengers without status will be able to book United Express flights and may standby for United mainline flights for a small fee. United spokesman Rahsaan Johnson explained that this change in policy was necessary because, "Particularly after the merger with Continental, the new United Airlines has far more elite-level fliers than any other airline. If we can't provide them with benefits they appreciate, we won't be able to keep their business and it is these fliers who provide more than 80% of the airline's revenue."
United Express flights will, after June 1st, be renamed, "United Super Saver." "We want our non-status customers to regard our new program as a financial benefit," said Johnson, unveiling the program's motto: "Small planes for a small price." There will be some upward adjustment of fares for those elites traveling on United mainline aircraft, "but not so much as to discourage our most valued fliers from staying loyal to United's quality service." This is simply United's way of saying, "Yes, we know who you are!"
www.united.com/press/04012011-generalrelease