It was more amusing when the Air New Zealand page actually worked and had a sliding scale for weight and other interactive features.
A sample of how the website looked is here -
http://kenfreer.wordpress.com/2011/0...ools-campaign/
There is however another website up with similar approach, which is probably where Air NZ got their idea. Glad to see foreign carriers have a sense of humor.
http://flyderrie-air.com