I fly star. The BA programme has become a lot more attractive to me and my 66 segments a year (including 3 or 4 Asia / US West Coasts) with the changes than it was before. Attracting a business user who doesn't fly business is clearly what they intended - also reflecting the move in travel policies at many companies. What is still keeping me away though is that as I have been considering a jump to OW and BA for upcoming trips, a new wave of industrial action was announced. So it is Star for the near future for me.