Originally Posted by
SeanPoints
Hello @tripice351,
Regarding join bonuses: Yes, we did discontinue these because we realized most of our users were frequent travelers and the relatively small mile/point number we could offer as a join bonus wasn't much of an incentive after all. Instead we pooled our resources and we now offer a 1,000,000 mile/point give-away every month for a variety of different programs. We've had a great response so far. You can check out the participating programs here
http://blog.points.com/2011/02/17/co...ontest-winner/ .
So did your company do actual research on this (percentage of "frequent travelers" vs leisure travelers, how effective of an incentive it was)? Your 1M mile sweepstakes entry is less of an incentive to me than a couple hundred miles. I'll take the sure thing every time. Perhaps you could offer a choice - entry into the sweepstakes or some miles?