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Old Mar 24, 2011 | 8:13 am
  #27  
pinniped
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Originally Posted by MDtR-Chicago
"There's just something about Southwest."
Maybe off-topic for here, but I'm surprised other airlines aren't running campaigns attacking RR2.0. Southwest has a huge TV campaign running now, touting the supposed simplicity of RR2.0. Sure, simplicity at the expense of a massive loss in value.

I'm surprised AA or UA in particular hasn't gone aggressive, touting the fact that their programs didn't get gutted on March 1st, touting their alliances and options, etc. I know Southwest now says you can "redeem for international travel", but I'm honestly not sure where. (Westjet? I do hope they mean something more than "Fly to Buffalo and rent a car.")

To me, the ultimate power of any FFP lies in the network. Who has the strongest worldwide alliance? Southwest's original niche - ultimate simplicity for people who wanted short hops entirely inside one country - was its own powerful statement, but now that's been watered down with the mess that is RR2.0.
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