Personally I am not impressed by Southwest. I used to fly them all the time, back when they had their "old" frequent flyer program. It was an easy-to-understand system and perfect use for a short, free hop. Then they just had to go ahead and change it.

This led me to venture out into the unknown, and try other airlines. I found this to be a positive experience. I enjoyed not being squished in like a sardine, for a change.

I will not use Southwest anymore, unless it is the only option left. I don't understand their new method of award travel, nor do I care to take the time to figure it out. Since I use other airlines now, my travel on Southwest will be so limited (if any) that I would not get any reward flights anyway.

Southwest, I'm sorry...but I just don't LUV you anymore. It's not you, it's me.