I agree with you to an extent, the press conferences are focusing on the situation being under control once they add coolant...(although everytime they say this they subsequent stop cooling at one of the other reactors); what they're failing to communicate is that they have a method to make the cooling sustainable.

Maybe this is because they don't want to give too much hope until it is confirmed...otherwise if they give false hope and then a problem occurs, the public's faith would be (totally) ruined. At the moment I wouldn't call this a magic bullet.

I think it's important to bear in mind that these press conferences are for the dometic Japanese audience, not really the international audience, so the way things are communciated and the things the audience wants to hear may be different to what an outsider may expect.

They've still not announced what the radiactive particles were that caused the increased radiation levels in Tokyo.

Editted:
Removed the mention of TEPCO as it's not clear who runs the press conferences.

I would be interested to learn how NickW is getting on.