FlyerTalk Forums - View Single Post - Aeroplan Donates 1 Million Miles to Relief Efforts in Japan
Old Mar 15, 2011 | 11:40 am
  #4  
Jasper2009
In Memoriam
15 Years on Site
 
Join Date: May 2009
Location: FRA / YEG
Programs: AC Super Elite, Radisson Platinum, Accor Platinum
Posts: 11,874
I find it amazing this is considered "newsworthy" (no offence to tcook, Iīm more surprised this is worth a press release and unfortunately I wouldnīt be surprised if someone ran a newsstory/article about APīs "donation")

1 million miles equates to about $10,000 (using a 1cpm valuation, feel free to add/subtract x% and it doesnīt really make a huge difference)

I appreciate any donations, but seriously: A huge company like AP donates a few miles, and it even isnīt clear whether they donate cash, free flights, "reward" flights...there are many local charities which donate more money...
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